Delivered by the voices listeners trust most, our host-read ads bring authenticity and credibility to your message.

Positioned exclusively in the mid-roll slot—where audience attention is at its peak—these ads are designed to make a lasting impact and foster genuine connections with a loyal, highly engaged true crime community.

Each native read, typically 60 seconds or longer, is integrated into the narrative of the episode and expressed in the hosts’ own words and style. This natural integration ensures your brand message feels organic, enhancing listener experience while strengthening credibility and driving engagement.

Partnering with our podcast for branded shows gives your brand the opportunity to move beyond traditional advertising and become part of a fully developed audio experience. Instead of brief mentions or isolated ads, a branded show allows your business to sit at the centre of an entire series or episode arc, where your values, expertise, and story can be explored in depth. This format builds stronger recognition and recall because listeners engage with your brand in a consistent, narrative-driven way that feels more like entertainment or education than promotion.

We collaborate with partners to design branded shows that feel authentic to both the audience and the brand identity. That can include co-created series concepts, recurring thematic episodes, or fully sponsored mini-series tailored to your goals. Each show is produced with the same editorial care and production quality as our core content, ensuring your brand is associated with trust, creativity, and relevance. The result is a long-form engagement platform that strengthens brand affinity while delivering sustained visibility over time.

Our pre-roll, mid-roll, and post-roll ad placements offer impactful ways to reach listeners throughout the show. Typically ranging from 30 seconds to 1 minute in length, these advertisements are positioned either before the episode begins (pre-roll), during the middle of the show (mid-roll — our most premium and high-engagement placement), or at the end of the episode (post-roll). These spots are usually pre-produced and supplied by the client, then dynamically inserted across our entire show catalogue.

This means that no matter which episode a listener chooses, your advertisement will be seamlessly played, ensuring consistent reach across both new and back-catalogue content.

For host-read placements, we charge a £50 CPM with a minimum booking of 200,000 impressions.

For standard ad placements, our rates are:

pre-roll at £20 CPM,

mid-roll at £25 CPM

post-roll at £15 CPM

each with a minimum order of 100,000 impressions.